For both social media movements, sharing implies responsibility.
Over the last week and a half, the ALS Ice Bucket Challenge and the Ferguson, Missouri protests have spread over social media almost simultaneously, yet entirely discretely: twinned channels of wildfire blazing through quadrants of your attention that barely touch.
I’ve been posting things about Ferguson on my Facebook here and there, and they only garner a few likes before eventually getting buried under all the other trivial bullshit you find in a Facebook feed, and especially the Ice Bucket Challenge videos. I don’t like that… it’s unsettling, in an uncomfortable way. This article articulates the icky-ness of it far better than I ever could.