Posts tagged Hit

Analysis: ‘New Girl’s Surprisingly Big Opening And The iTunes Experiment | Deadline


A nice explanation from Deadline as to how New Girl became a hit despite a premiere threatening pre-release. 

What I like about this is that for once, all that online marketing and Twitter buzz really has paid off in an obvious and tangible way. And obviously this was going to be a hit. I still think it’s crazy that so many people didn’t anticipate that.

Tuesday Ratings: 'New Girl' Does Well, Outscores 'Glee' | TV Line


It’s an adorkable hit. Fox’s Zooey D lead comedy hit 10.1 million viewers with a 4.7 demo rating, a vast improvement over Raising Hope last year. Even more impressive is it built upon Glee’s lead in (rather than falling off like most shows do). Ryan Murphy’s tuner only notched 8.7 million viewers and a 3.8 rating.

CBS took the night in total viewers (obviously) with their procedurals. NCIS saw 19.5 million and a 4.2, NCIS: LA followed with 16.7 mil and a 3.6 while new drama Unforgettable earned 14 million and a 2.9.

After all my skepticism about them releasing the New Girl pilot online weeks in advance, the strategy seems to have worked and not cannibalized the premiere at all.

Congrats Zooey and everyone at New Girl !!!! (Aka our Fox lot next door neighbors!) This is exciting news for lady comics everywhere. And just like, chicks in general. And like, people. So what I mean here is that it’s just great, okay?