Analysis: ‘New Girl’s Surprisingly Big Opening And The iTunes Experiment | Deadline

popculturebrain:

A nice explanation from Deadline as to how New Girl became a hit despite a premiere threatening pre-release. 

What I like about this is that for once, all that online marketing and Twitter buzz really has paid off in an obvious and tangible way. And obviously this was going to be a hit. I still think it’s crazy that so many people didn’t anticipate that.